In 2000, once the association was founded, we realized that it needed an image that would convey its spirit, without referring to the usual science fiction clichés. A cheerful and unknowing image, nonconformist and serious at the same time, able to intrigue without frightening. We greatly admired Master Luzzati, not only for the beauty of his works, but above all for the playful spirit of his characters. It was precisely the spirit with which we wanted to bring young people closer to a complex theme such as robotics. We had tried and tried again to design our logo, but the result always seemed anonymous and predictable. Luzzati is inimitable.
Then, with the courage of unconsciousness, the idea came to us: “Why don’t we ask him?”. Easy to say, but how do we get in touch with him? We thought, a bit skeptical, of the thousand filters of so many supposedly important people. And instead one of us takes the phone book, finds his number, picks up the phone and talks to him.
So, we met Emanuele Luzzati for the first time. He listened to us, between the amazed and the amused, talking about robotics and boys. He gave us, as he would have done with children, a sketch of Pinocchio made there and there with our name and said that yes, of course, he would try to “doodle a few scribbles”.